App Store and Play Store Screenshots Before Launch

On this page · 4 sections

01Choose a short product story
02Test understanding without narration
03Maintain the assets with the release
04Official sources

At a glance

In plain English

Choose a short product story
Test understanding without narration
Maintain the assets with the release

Get 12 testers for 14 daysManaged opt-ins, daily monitoring, and a closeout report for production access.

Choose a short product story

Select screenshots that explain the main task, a useful result, and a meaningful supporting feature. Capture the release version with safe demonstration data. Avoid showing unfinished controls or personal information simply because they make the screen look busy.

Test understanding without narration

Show the sequence to someone who has not used the app. Ask what they think it does and what they expect after installing. If their expectations differ from the product, adjust the selection or captions. Treat this as a communication test, not a vote on decorative style.

Maintain the assets with the release

Keep original captures and caption text beside your release notes. Recheck the images when navigation or paid features change. Verify current store asset specifications in the official listing guidance before export, and never imply a feature is included when it requires a different plan.